The E-commerce gap: Stats explaining why Africa Isn’t shopping online

Back in 2013, McKinsey indicated that by 2025 Africa had the potential to make US$75bn in annual eCommerce sales. 11 years have passed and Statista noted that eCommerce was a US$28bn market in 2023 which begs the question – what’s going wrong? Why is the continent US$47bn dollars of the mark and why is eCommerce […]

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