The E-commerce gap: Stats explaining why Africa Isn’t shopping online

Farai Mudzingwa

19/03/24

Back in 2013, McKinsey indicated that by 2025 Africa had the potential to make US$75bn in annual eCommerce sales. 11 years have passed and Statista noted that eCommerce was a US$28bn market in 2023 which begs the question – what’s going wrong? Why is the continent US$47bn dollars of the […]

Already have an account? Sign in here.

To access this post, you must purchase Insights subscription – Premium, Insights subscription – Standard, Insights subscription – Premium yearly or Insights subscription – Standard yearly.

Farai Mudzingwa

Author

Farai Mudzingwa is a mixed-media journalist with 6 years experience. His written work tends to focus on tech, arts and business in Africa. He also publishes video/audio interviews profiling Zimbabwean creatives for Untold ZW.